Executive Blogs - Deal or No Deal?

We've all heard the stories of executive's blogging, and the speculation that their speech writers are doing most of the authoring.

Last year a few brave soles started blogs - GM, Boeing, McDonald's have been widely highlighted as pioneers (for good or bad).

Business Week covers the issue head-on in the "Managing" column (not the technology column!) about what Boeing did, the push back they got, and how it's helping turn around a secretive, traditional old-line manufacturing company.

If traditional companies like Boeing and GM, both operating in highly competitive and often industries like aerospace and automotive can find value in using blogs for internal and external communication, just about any organization should see the potential for this channel.